Thursday, January 19, 2012 — More than 260 Red Cross volunteers in Milwaukee spent the Martin Luther King, Jr. holiday helping others by going door-to-door through nine neighborhoods that have had high rates of home fires.

Together, they visited more than 8,000 homes, talking with residents about how to prevent fires and how to escape safely should a fire occur, and leaving door hangers with fire safety tips for those who were not at home.

Members of HOPE worldwide, the Milwaukee Fire Department and Sanford-Brown College joined the Red Cross for the King Day of Service, as did Keith Cruise, a former Cincinnati Bengals football player.

The fire safety program makes a difference. In Milwaukee’s 53206 zip code, home fires dropped from 80 in 2009 to 33 in 2011. In zip code 53212 fires fell from 57 to 18 during those years.

“The difference to be made here is for the benefit of other people,” said Randy Jordan, HOPE worldwide president and CEO, who also canvassed door-to-door the entire day. “These families will be able to share another birthday, celebrate another Thanksgiving, open presents on another Christmas Day because of our efforts.”

Gerald Washington, assistant fire chief and local Red Cross board member, along with 30 Milwaukee firefighters, joined the volunteers and installed smoke alarms when no functioning alarm was present in a home.

As his sister Lexus and mother Keesha listen, four-year-old London Slocum tells Randy Jordan, President and CEO of HOPE worldwide, and Patty Flowers, Southeast Wisconsin Chapter CEO, where his family will meet if they have to evacuate their home.

On a block close to the fire station, not a single home had a working smoke detector. Residents told firefighters they didn’t feel they needed an alarm because they lived so close to the firehouse. When installing an alarm in one home, a firefighter removed a lawnmower and other flammable items stored next to the furnace.

“What we do today will always impact tomorrow,” said Cruise.

Similar volunteer activities took place this holiday, from Milwaukee to New Orleans, and from New York to Los Angeles, as Red Cross volunteers answered The Reverend Dr. Martin Luther King’s call to service by teaching others about fire safety.

Fire is the biggest disaster threat to American families—not floods, hurricanes or tornadoes. On average, the American Red Cross provides food, shelter, comfort and hope to people affected by approximately 63,000 fires every year, or about one fire every eight minutes. For fire safety information, visit the Help Prevent Home Fires pages of www.RedCross.org.

Photo Credit: Gordon Werner, American Red Cross volunteer

Volunteers Commemorate Dr. King by Providing Lifesaving Fire Safety Information

On January 16, 2012, the American Red Cross in Southeastern Wisconsin together with Hope worldwide will partner to combat one of the most devastating everyday disasters -- home fires.  Every 82 seconds a home fire breaks out, according to the National Fire Protection Agency.  Last year, the American Red Cross in Southeastern Wisconsin responded to 369 fires and provided comfort and basic necessities to those affected.

Taking simple steps like installing smoke detectors and developing and practicing a fire escape plan can make a critical difference in saving lives, homes and workplaces.

Join members of the Fire Safety Outreach Volunteers on January 16, 2012, to help remedy this preventable disaster and commemorate the service of the late Dr. Martin Luther King Jr. for a "day on" of community service.

The day will commence at 9:00 a.m. with inspirational speakers Randy Jordan, CEO/President of Hope worldwide HQ, Patty Flowers, Regional CEO of American Red Cross in Southeastern Wisconsin, Former Cincinnati Bengal player, Keith Cruise, Former Milwaukee Brewer, Larry Hisle, Dr. Stephen Tipton, of Stanford Brown College, and Gerard Washington, Assistant Chief of the Milwaukee Fire Department. Volunteers will then head out to select neighborhoods to begin canvassing.  The event closes with an after-canvassing party at the American Red Cross in Southeastern Wisconsin’s office at 3:00 p.m.

For the past three years, Red Cross and Hope worldwide have brought these life-saving tips to residents in highly- affected areas during the MLK Day of Service.  Volunteers go door-to-door distributing "Fire Safety Hangtags" in residential neighborhoods where fires have recently occurred. Volunteers also engage in one-on-one conversations when possible, bringing fire safety awareness to residents. In addition, smoke detectors will be distributed by the Milwaukee Fire Department and some volunteers to residents in need of one. (Volunteers do not enter any homes or attempt to install the smoke detectors).

To volunteer or for more information, contact Sue Bardonner, Volunteer Chair – MLK Day of Service at (414)345-8651 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .